Privacy Policy

Account information: your email address and password (handled by our authentication provider), and optionally a username, company, and self-reported gender.

Character and content data: the character profiles you create (traits, reference images), the prompts you write, the images and videos generated for you, your notes, and your project organization.

Usage data: pages you visit and when, plus (once the app is deployed to production) an approximate country derived from your IP address, used to understand product usage.

Cookies: small identifiers used to remember your theme and language, and — for logged-out visitors — an anonymous visitor ID for basic traffic analytics.

Payment information (future): once billing is enabled, payment details will be collected and processed directly by our payment processor. We will not store your full card number.

To provide and operate the service — running the generation pipeline, storing your content, and keeping you signed in.

To maintain and improve reliability, including aggregate usage statistics about which features are used.

To communicate with you about your account.

To detect abuse and enforce our Terms of Service.

Prompts you submit are sent to third-party AI providers to draft, review, and generate your content. These providers process your prompt text — and, for image generation, a reference photo if you've added one — to produce a result. We don't control how these providers otherwise handle data beyond the terms of our agreements with them.

Generated images and videos are stored in our cloud storage and are only accessible to your account, and to Picacho administrators for support and safety purposes.

We use cookies for essential functionality — staying signed in, remembering your theme and language — and for basic, privacy-conscious analytics, such as page views and approximate country, so we can understand how the product is used. We do not sell this data.

We share data with the service providers who help us run Picacho: our database, authentication, and file storage provider; our hosting provider; our AI generation providers; and, once enabled, our payment processor. We do not sell your personal information to third parties.

We keep your account and content for as long as your account is active. If you delete your account from Settings, your profile, characters, generations, notes, and projects are permanently deleted. Anonymized traffic records that can't be linked back to you may be retained for analytics.

You can view and edit your account details, change your password, and permanently delete your account at any time from Settings. Depending on where you live, you may have additional rights — such as access, correction, portability, or objection — under laws like the GDPR or CCPA. Contact us to exercise them.

Picacho is not directed at, and may not be used by, anyone under 18. We do not knowingly collect information from minors.

We use industry-standard practices — encrypted connections, access controls, and row-level security on our database — to protect your information. No method of storage or transmission is 100% secure.

We may update this policy as the product evolves. We'll update the date above whenever we do.

Questions about this policy? Reach us at the support email listed in Settings.